Episode 10

How Accountants Can Avoid ‘Shiny Tech Syndrome’

On behalf of the Accounting Influencers Broadcast Network, this is the "Insights in Accounting" show, going live every Tuesday. This show is about filling in the knowledge gaps in your busy lives as accountants and leaders in practice, plus bookkeepers, finance leaders and the software/fintech industry that serves them. It's what you missed and you didn't know you missed, and why it's important.

Episode 10. In today's interview, "How Accountants Can Avoid 'Shiny Tech Syndrome'."

Key takeaways from this episode include:

❃ shout out to author of this piece Daniel Hood, editor-in-chief of accountingTODAY

❃ what makes it so hard for accounting practitioners and CPA firm leaders to keep up with the rapid tech advances

❃ what a technology driven culture sounds like in an accounting practice

❃ questions an accounting firm leader must ask before investing in particular technology platforms and software

❃ the dangers of silver bullet or magic solution thinking that lures accountants into making poor tech decisions

❃ the three reasons accountancy practices struggle with making good decisions on technology investment

❃ what a 'business case value assessment looks like for accounting firms looking to invest in tech

❃ the wisdom for accounting firm leaders to consult their staff who will actually use the technology before making big investments

❃ the due diligence required by accounting practice decision makers to overcome the slick sales messages of software vendors

Source: https://www.accountingtoday.com/news/the-best-accounting-firms-for-tech-avoid-shiny-object-syndrome

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Mentioned in this episode:

Dead Show / Youtube

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About the Podcast

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Insights in Accounting
Critical insights, commentary and analysis of key issues, trends, news and events in the accounting and fintech world

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About your hosts

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Rob Brown

Rob Brown chairs events, panels and networking events globally for the accounting and fintech profession. He is Rob is co-founder of the Accounting Influencers Roundtable (AIR) which runs international virtual speed networking events for the accounting community. To participate, go to https://accountinginfluencers.com/events and book your place at the next gathering. Great to build your personal brand and make valuable industry connections.

Aside from interviewing thousands of accounting experts and influencers, Rob helps accounting firms attract talent through compelling employee advocacy and branding techniques. He is author of the bestselling book Build Your Reputation (Wiley) and his TEDx talk ‘The Personal Brand of You’ has been viewed 400,000 times on YouTube. He is a stroke survivor, has epilepsy, is a committed Christian and has a black belt in kickboxing. He is based in Nottingham UK, home of Robin Hood, plays chess and backgammon, loves orange chocolate and is allergic to grapefruit.
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Martin Bissett

Martin is the founder of the Bissett Group of companies that provide practice and personal growth communities, content, and continuing education exclusively to the accounting and bookkeeping professions worldwide. Previously he established a high six-figure consulting firm while serving as a keynote speaker with over 100 one-off and repeat engagements to his name, as well as becoming the most published author on his topics of specialism with 11 books including 1 bestseller.

Since 1998, Martin Bissett has played a major part in working with over 1800 accounting firms in over 40 countries. These projects have led to those firms acquiring over £500m of recurring fees before inflationary increases, referrals and upselling are factored in. He stopped keeping track of this number over 5 years ago. Martin now advises a range of accounting practitioners and fintech companies at board level.