Episode 15

The Power of Purpose & Vision for Accounting Firms

On behalf of the Accounting Influencers Podcast Network, welcome to "Insights in Accounting" show, going live every Tuesday to 150 countries and 30,000 accounting practitioners, fintech specialists and influencers in the accountancy, CPA and bookkeeping space.

This show is about filling in the knowledge gaps in your busy lives as accountants and leaders in practice, plus bookkeepers, finance leaders and the software/fintech industry that serves them. It's what you missed and you didn't know you missed, and why it's important.

In today's episode 15, "The Power of Purpose & Vision for Accounting Firms" with special guest Will Farnell, founder of innovative UK accountancy firm Farnell Clark and author of The Digital Firm: https://www.linkedin.com/in/willfarnell/

You can also watch this on youtube here: https://youtu.be/FTaTuuWo0jg

Key takeaways from this episode include:

➨ why vision is important for accounting firm leaders and owners, perhaps more than strategy and process

➨ what brings many accounting firm challenges and problems back to clarity of vision and purpose

➨ the distinction between vision and strategy for accounting practices

➨ defining a vision statement for an accounting firm, and what questions need answering for clarity and direction

➨ how vision helps accounting firms pivot and show agility in changing, challenging times

➨ what value a vision offers to millennials and younger generations who are making buying and career decisions

➨ what happens to CPA and accountancy practices who fail to or neglect to set out a clear vision

➨ the role of vision and purpose for accountancy firms who desire a strong employer brand and better talent attraction

➨ best early or next steps for accounting firm owners and leaders who need to define or redefine their direction and purpose

➨ what happens when accountants ask their clients or team what working with or for them actually means in three words

➨ what 'schizophrenic accounting firms' look like who cannot agree on common goals, directions and visions

➨ the power of firm personalities in accountancy practices to define purpose and vision

Original source: 3 reasons to refresh your accounting firm’s vision statement https://karbonhq.com/resources/reasons-to-refresh-your-accounting-firms-vision-statement/

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A reminder of 5 great shows in the Accounting Influencers Podcast Network:

❶ Success in Accounting - MONDAYS. Our flagship main show features panels, live interviews and replays of our most popular shows.

❷ Insights in Accounting - TUESDAYS. The best news, analysis, commercial awareness, news under microscope, podcast mentions and recommendations.

❸ Influencers in Accounting - WEDNESDAYS. Deep dive 1-1 interviews with leaders, experts, influencers from around the world.

❹ Best Practice in Accounting - THURSDAYS. Practice development, growth, management, consulting, examples, stories and practical here's what works stuff for accountants, bookkeepers and the fintech/software people who serve them.

❺ UK Matters in Accounting - FRIDAYS. A UK focused show featuring UK related topics, news items, events and interviews.

Find them all on your preferred podcast app, platform or channel. Thanks for subscribing, sharing and listening!

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FOLLOW US ON SOCIAL MEDIA:

We'd love to get to know you!

➺ Main show website. For access to every single show with full shownotes: https://accountinginfluencers.com/podcast

➺ LinkedIn. For announcements of published shows, tagging guest so you can build your network and offer feedback on the show: https://www.linkedin.com/company/accountinginfluencers

➺ Youtube. For videos of all podcast interviews and bonus video content: https://www.youtube.com/channel/UC3AwPLSr2rCqTylGj0s7TJQ

➺ Twitter: https://twitter.com/accinfluencers

➺ Facebook: https://www.facebook.com/accountinginfluencers

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◣━━━━━━━━━━━━━━━━━━━━◢

A reminder of 5 great shows in the Accounting Influencers Podcast Network:

❶ Success in Accounting - MONDAYS. Our flagship main show features panels, live interviews and replays of our most popular shows.

❷ Insights in Accounting - TUESDAYS. The best news, analysis, commercial awareness, news under microscope, podcast mentions and recommendations.

❸ Influencers in Accounting - WEDNESDAYS. Deep dive 1-1 interviews with leaders, experts, influencers from around the world.

❹ Best Practice in Accounting - THURSDAYS. Practice development, growth, management, consulting, examples, stories and practical here's what works stuff for accountants, bookkeepers and the fintech/software people who serve them.

❺ UK Matters in Accounting - FRIDAYS. A UK focused show featuring UK related topics, news items, events and interviews.

Find them all on your preferred podcast app, platform or channel. Thanks for subscribing, sharing and listening!

└╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌┘

FOLLOW US ON SOCIAL MEDIA:

We'd love to get to know you!

➺ Main show website. For access to every single show with full shownotes: https://accountinginfluencers.com/podcast

➺ LinkedIn. For announcements of published shows, tagging guest so you can build your network and offer feedback on the show: https://www.linkedin.com/company/accountinginfluencers

➺ Youtube. For videos of all podcast interviews and bonus video content: https://www.youtube.com/channel/UC3AwPLSr2rCqTylGj0s7TJQ

➺ Twitter: https://twitter.com/accinfluencers

➺ Facebook: https://www.facebook.com/accountinginfluencers

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Mentioned in this episode:

Dead Show / Youtube

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About the Podcast

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Insights in Accounting
Critical insights, commentary and analysis of key issues, trends, news and events in the accounting and fintech world

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About your hosts

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Rob Brown

Rob Brown chairs events, panels and networking events globally for the accounting and fintech profession. He is Rob is co-founder of the Accounting Influencers Roundtable (AIR) which runs international virtual speed networking events for the accounting community. To participate, go to https://accountinginfluencers.com/events and book your place at the next gathering. Great to build your personal brand and make valuable industry connections.

Aside from interviewing thousands of accounting experts and influencers, Rob helps accounting firms attract talent through compelling employee advocacy and branding techniques. He is author of the bestselling book Build Your Reputation (Wiley) and his TEDx talk ‘The Personal Brand of You’ has been viewed 400,000 times on YouTube. He is a stroke survivor, has epilepsy, is a committed Christian and has a black belt in kickboxing. He is based in Nottingham UK, home of Robin Hood, plays chess and backgammon, loves orange chocolate and is allergic to grapefruit.
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Martin Bissett

Martin is the founder of the Bissett Group of companies that provide practice and personal growth communities, content, and continuing education exclusively to the accounting and bookkeeping professions worldwide. Previously he established a high six-figure consulting firm while serving as a keynote speaker with over 100 one-off and repeat engagements to his name, as well as becoming the most published author on his topics of specialism with 11 books including 1 bestseller.

Since 1998, Martin Bissett has played a major part in working with over 1800 accounting firms in over 40 countries. These projects have led to those firms acquiring over £500m of recurring fees before inflationary increases, referrals and upselling are factored in. He stopped keeping track of this number over 5 years ago. Martin now advises a range of accounting practitioners and fintech companies at board level.