Episode 7

Why Accountants & Firms Should Be On Social Media

On behalf of the Accounting Influencers Broadcast Network, this is the "Insights in Accounting" show, going live every Tuesday. This show is about filling in the knowledge gaps in your busy lives as accountants and leaders in practice, plus bookkeepers, finance leaders and the software/fintech industry that serves them. It's what you missed and you didn't know you missed, and why it's important.

Episode 7. In today's episode, "Why Accountants & Firms Should Be On Social Media."

Key takeaways from this episode include:

➨ what happens to accounting firms who are not part of the social media conversation with potential clients and talent

➨ which social media platforms have seen gains and which have lost users throughout covid

➨ stats for active users on the main social media sites/apps, and where accounting firms should perhaps focus their efforts

➨ the blurred lines between social (personal) and business (professional) on platforms like LinkedIn

➨ the rise of TikTok as the fastest growing social media platform and whether accountants are actually on there

➨ why employer brand for accountancy firms is dependent on social media to reach younger talent

➨ the difference in age between the average accounting partner and the average business owner

➨ why it doesn't matter what YOU as an accountant think about social media platforms like TikTok

➨ examples of professional service providers who are generating huge followings on TikTok

➨ how personality led content differs from traditional marketing content put out by accounting firms

➨ what individual accountants and advisors can do to remain competitive and relevant to their target clients using social media

Source: https://www.je-consulting.co.uk/the-changing-tides-of-social-media/

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A reminder of 5 great shows in the Accounting Influencers Broadcast Network:

❶ Success in Accounting - MONDAYS. Our flagship main show featuring panels, highlights, combinations, panels, topics, live interviews and best ofs.

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❸ Influencers in Accounting - WEDNESDAYS. Deep dive 1-1 interviews with leaders, experts, influencers from around the world.

❹ Best Practice in Accounting - THURSDAYS. Practice development, growth, management, consulting, examples, stories and practical here's what works stuff for accountants, bookkeepers and the fintech/software people who serve them.

❺ UK Matters in Accounting - FRIDAYS. A UK focused show featuring UK related topics, news items, events and interviews.

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Mentioned in this episode:

Dead Show / Youtube

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About the Podcast

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Insights in Accounting
Critical insights, commentary and analysis of key issues, trends, news and events in the accounting and fintech world

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About your hosts

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Rob Brown

Rob Brown hosts the multiple accounting podcast and chair conferences, panels and events globally for the accounting and fintech profession. He is co-founder of Accounting Influencers Roundtable (AIR) which helps vendors, experts and influencers serve the accounting and finance world. He is a dynamic speaker and accomplished expert on trust, reputation, employer brand, talent, career development, succession, gen z/generations, employee advocacy and executive presence. Rob is author of the bestselling book Build Your Reputation (Wiley) and his TEDx talk ‘The Personal Brand of You’ has been viewed 400,000 times on YouTube. He is a stroke survivor, has epilepsy, is a committed Christian and has a black belt in kickboxing. He is based in Nottingham UK, home of Robin Hood, plays chess and backgammon, loves orange chocolate and is allergic to grapefruit.
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Martin Bissett

Martin is the founder of the Bissett Group of companies that provide practice and personal growth communities, content, and continuing education exclusively to the accounting and bookkeeping professions worldwide. Previously he established a high six-figure consulting firm while serving as a keynote speaker with over 100 one-off and repeat engagements to his name, as well as becoming the most published author on his topics of specialism with 11 books including 1 bestseller.

Since 1998, Martin Bissett has played a major part in working with over 1800 accounting firms in over 40 countries. These projects have led to those firms acquiring over £500m of recurring fees before inflationary increases, referrals and upselling are factored in. He stopped keeping track of this number over 5 years ago. Martin now advises a range of accounting practitioners and fintech companies at board level.