Episode 2

How to Deliver First Class Service in Accounting

On behalf of the Accounting Influencers Broadcast Network, this is the "Insights in Accounting" show, going live every Tuesday. This show is about filling in the knowledge gaps in your busy lives as accountants and leaders in practice, plus bookkeepers, finance leaders and the software/fintech industry that serves them. It's what you missed and you didn't know you missed, and why it's important.

Episode 2. In today's interview, "How to Deliver First Class Service in Accounting."

Key takeaways from this episode include:

✦ Shout out to Kyle Walters and accountingToday (link below)

✦ the psychology behind premium pricing when it comes to accounting services

✦ what happens when accountants move from low to premium pricing with their clients

✦ how luxury branding leads to higher buyer expectations on service and attention

✦ the problem with providing great service to accounting clients over time as it becomes 'ordinary'

✦ the impact of anticipating client needs in providing first class service in accountancy

✦ ways to proactively pre-empt the needs of your accounting clients to position premium services

✦ what happens to accountants who continue to be reactive with their clients

✦ what a 'Ritz-Carlton' service mentality might look like for an accounting firm

✦ how doing the basics well and being professionally responsive can separate good accountants from great ones

Action - for accountants who want to provide more premium services to their clients and charge higher fees, anticipate what might be coming up for them before it happens.

Source - https://www.accountingtoday.com/opinion/pricing-tells-a-story

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A reminder of 5 great shows in the Accounting Influencers Broadcast Network:

❶ Success in Accounting - MONDAYS. Our flagship main show featuring panels, highlights, combinations, panels, topics, live interviews and best ofs.

❷ Insights in Accounting - TUESDAYS. The best news, analysis, commercial awareness, news under microscope, podcast mentions and recommendations.

❸ Influencers in Accounting - WEDNESDAYS. Deep dive 1-1 interviews with leaders, experts, influencers from around the world.

❹ Best Practice in Accounting - THURSDAYS. Practice development, growth, management, consulting, examples, stories and practical here's what works stuff for accountants, bookkeepers and the fintech/software people who serve them.

❺ UK Matters in Accounting - FRIDAYS. A UK focused show featuring UK related topics, news items, events and interviews.

Find them all on your preferred podcast app, platform or channel. Thanks for subscribing, sharing and listening!

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The Insights in Accounting show is about filling in the knowledge gaps in your busy lives as accountants and leaders in practice. It's what you missed and you didn't know you missed, and why it's important.

You'll get reports, research, whitepapers, surveys, news articles, announcements, blogs, social media posts, opinion pieces, commentaries. These will come from journalists, practitioners, experts, gurus, thought leaders. We'll work on your behalf to check out a range of accounting media sources like accounting today, accountancy daily, accounting web, accountex, cpa.com, the accountant online, international accounting bulletin etc.

You'll get a digest of content mostly for accounting practitioners and bookkeepers but also for the finance providers, tech specialists and software vendors who serve the accountancy profession. We'll not just be reporting on the news, but we'll give you you insights on what it means for you accountants in practice. The takeaways, the implications, the what to dos and what not to dos. The what to knows and what to ignores.

It's all about giving you commercial acumen, business awareness, industry knowledge, professional development, just staying up to date. It's CPE or CPD for you accountants in practice. Keeping you relevant, informed and effective in your role as a professional advisor, leader, practitioner, thought leader, influencer, driver of change in your firm, your role, your community. Stopping you from becoming obsolete. Keeping you in the loop. Helping you raise your game and solve bigger problems. Remember, the bigger the problems that you solve, the more influence you'll have and the more you'll be rewarded.

On behalf of the Accounting Influencers Broadcast Network, this is the "Insights in Accounting" show, going live every Tuesday. This show is about filling in the knowledge gaps in your busy lives as accountants and leaders in practice, plus bookkeepers, finance leaders and the software/fintech industry that serves them. It's what you missed and you didn't know you missed, and why it's important.

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Mentioned in this episode:

Dead Show / Youtube

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About the Podcast

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Insights in Accounting
Critical insights, commentary and analysis of key issues, trends, news and events in the accounting and fintech world

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About your hosts

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Rob Brown

Rob Brown chairs events, panels and networking events globally for the accounting and fintech profession. He is Rob is co-founder of the Accounting Influencers Roundtable (AIR) which runs international virtual speed networking events for the accounting community. To participate, go to https://accountinginfluencers.com/events and book your place at the next gathering. Great to build your personal brand and make valuable industry connections.

Aside from interviewing thousands of accounting experts and influencers, Rob helps accounting firms attract talent through compelling employee advocacy and branding techniques. He is author of the bestselling book Build Your Reputation (Wiley) and his TEDx talk ‘The Personal Brand of You’ has been viewed 400,000 times on YouTube. He is a stroke survivor, has epilepsy, is a committed Christian and has a black belt in kickboxing. He is based in Nottingham UK, home of Robin Hood, plays chess and backgammon, loves orange chocolate and is allergic to grapefruit.
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Martin Bissett

Martin is the founder of the Bissett Group of companies that provide practice and personal growth communities, content, and continuing education exclusively to the accounting and bookkeeping professions worldwide. Previously he established a high six-figure consulting firm while serving as a keynote speaker with over 100 one-off and repeat engagements to his name, as well as becoming the most published author on his topics of specialism with 11 books including 1 bestseller.

Since 1998, Martin Bissett has played a major part in working with over 1800 accounting firms in over 40 countries. These projects have led to those firms acquiring over £500m of recurring fees before inflationary increases, referrals and upselling are factored in. He stopped keeping track of this number over 5 years ago. Martin now advises a range of accounting practitioners and fintech companies at board level.